Forget touchscreens. Cars are a convenience, so let’s keep them simple: Peter Nowak
Tuesday, May 20th, 2014
It has often been said that the car is the perfect piece of technology: you just stick your key into it and it works. Yet, with automobiles quickly becoming the next tech battleground – both in terms of the extra functionality manufacturers are cramming into them, and in regards to their inexorable march toward full automation – that long-held simplicity is looking frail indeed.
The fact was driven home for me the other day when I test drove a fully loaded 2014 BMW 750xi Sedan. The $136,000 car was tricked out with just about every technological addition on the market today: a rear-view camera (including night vision), electric rear and side shades, satellite radio, active blind spot detection, a steering wheel that rumbles if you change lanes without signalling, a touch-knob-controlled heads-up-display with GPS and a high-end Bang & Olufson sound system complete with dashboard-mounted tweeter. Truth be told, I felt a little lost. In fact, even the old truism about key simplicity no longer holds in this particular BMW, where the ignition is started by pushing a button on the dash. Its “keys” are just a fob used to unlock the doors.
Thanks Canadian Business and Peter Nowak for a great article!